Why a Facebook Page doesn’t replace your own website

 

Have you seen recently on the news? Mark Zuckerberg, the founder, and CEO of Facebook, in trouble. Why? Well, the shorter version of it is that he did the wrong thing! He didn’t protect people’s privacy. And he let his community of a billion users down.

So what that has had to do with your business Facebook page? It only goes to show us how vulnerable we are as small business people if we leave all our visibility and marketing eggs in the Facebook basket. Vulnerable to what? To not being seen!

The amount of times I have had people say to me, “I don’t need a website because I have a business Facebook page”.  My response? “That’s awesome. It’s so good that you’re already online. But, (I mean it’s a big but), the difference between having your own website and having a business Facebook page is that you own your website”.

No matter how easy Facebook is to use, or how much traffic you get on your Facebook page, you don’t own it. Facebook owns it. And Facebook could, I don’t think it will but it could, go down tomorrow. Or, they could change the way that they work things tomorrow.

Gosh, they actually did! In early 2018 Facebook changed the way that they run the algorithm which shows how your business page is displayed on Facebook (but more about that in another blog). So, as a small business person, you can’t rely on Facebook to keep your business visible because, when it boils down, you don’t have any control over Facebook.

So what do I recommend? Having a multifaceted visibility strategy on multiple platforms to help you maximize the range of your business. And the first thing you need to do is make sure you get your business, no matter how small it is, a website.

And that’s where we can help! Get in touch with us about how Small Site could be more affordable and more reliable and change your business more than you ever thought it could. Email us at hello@smallsites.com.au to find out more.

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